For the launch of Dark Yarn, a new clothing brand celebrating LGBTQ+ identity and expression, I led the creation of the brand’s first social and web content campaign.
My role included producing and directing all visual assets — from photography and short-form video to the creative direction behind the look and feel of their digital presence.
Through intentional storytelling and inclusive imagery, the campaign captured Dark Yarn’s mission to weave pride, individuality, and authenticity into every thread.
The visuals I produced were featured across the brand’s website and social platforms, helping establish its visual identity and emotional connection with its audience from day one.