Matcha Girl Summer isn’t just about what’s in your cup — it’s about how you show up: energized, glowing, and unapologetically you.

“Matcha Girl Summer” is a lifestyle-driven campaign designed to blend wellness, style, and community into one refreshing narrative. By positioning matcha not just as a drink, but as a summer vibe, the campaign reimagines wellness as something fun, chic, and highly shareable.