At Focal Point Narrative, our strategy with Union FitHub is to elevate their digital presence through a cohesive blend of storytelling, design, and strategy.

We’re curating a bold brand identity that captures the gym’s energy and community spirit, while developing a social content plan that engages both current members and new audiences. Through dynamic visuals, authentic member highlights, and consistent messaging, we aim to transform Union FitHub’s feed into a destination for inspiration and connection.

Our approach combines community-driven storytelling, data-backed strategy, and polished creative execution to strengthen brand recognition, increase engagement, and expand Union FitHub’s reach across all platforms.